Windows Vista

Windows Vista is the new operating system from Microsoft

Official Slogan: "Clear, Confident, Connected; Bringing clarity to your world"

From the official website:

"Windows Vista features a breakthrough design and easy-to-use organizational tools that make it simpler to get things done and get on with life! Find what you need instantly, on your PC or on the web, with Instant Search. Bring more clarity to your tasks with the spectacular Windows Aero user experience and Windows Flip 3D, allowing you to see everything you’re working on at a glance."

Although Windows is facing competition from Mac as demonstrated in these advertisements for Macs
More pressure on Microsoft as these advertisements are shown regulary in the UK (the UK version which I could not find on Youtube but work on the same principle) as Windows Vista is just being released


BBC article

"Microsoft's flagship software already runs on about 90% of personal computers worldwide."


Another BBC article about whether or not Vista can "inspire" consumers

"Let's make no mistake: Windows Vista will be a success. But it will happen almost by default."


"Very few consumers will choose to upgrade to Vista," says Mr Colony. "Nobody is choosing to install it, they will upgrade only by buying a new machine."
Microsoft relying on this? Obviously they would have expected this.

"When you use Vista, "it's just not like using software anymore... it's more user-centric, less systems-centric," says Mr Gates,"


"Microsoft's biggest challenge, however, will be for Windows to make the jump from the study into our living rooms."


"Rival Apple may grab the headlines (and the biggest share of the MP3 player market), but in the computer space it is puny.

The reason: Apple insists on controlling the whole package, from the operating system to the central hardware. "